Independent list · re-checked September 28, 2026 · published by Primortul LLC

FUEL

FUEL is a brand strategy and design agency in downtown Cedar Rapids founded in 2001 by Bill Bollman and John Moes, with seven staff listed on its about page. It describes its focus as brand development and management, covering strategy, identity design, naming, print, packaging, web and environmental design, and its site shows work for Eco Lips, Farmers Hen House, ALMACO, Timpte and Cedar Ridge Distillery. The firm's work has appeared in Graphis, HOW and Communication Arts, per its site. Nobody pays to be ranked.

Why it’s hereA 25-year Cedar Rapids studio built specifically around brand identity, whose co-founder John Moes was inducted into the Advertising Federation of Cedar Rapids Hall of Fame in 2017. Number 7 of the branding agencies in Iowa.

Who leads itJohn Moes, Owner and co-founder.

Estimated cost

Estimated: $8,000–$25,000, typical for Iowa branding projects; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forEastern Iowa manufacturers, distilleries and public institutions that want brand strategy, identity and packaging from a small branding studio; past clients include Cedar Ridge Distillery, ALMACO and Marion Public Library.

Based in
Cedar Rapids, IA
Founded
2001
Team size
1–10 people
Led by
John Moes, Owner and co-founder
Known for
brand strategy · identity design · naming · packaging · environmental design
Named clients
Eco Lips, Farmers Hen House, Don Hummer Trucking, ALMACO, Timpte, Cedar Ridge Distillery, Marion Public Library, Iowa City Municipal Airport
Best for
Eastern Iowa manufacturers, distilleries and public institutions that want brand strategy, identity and packaging from a small branding studio; past clients include Cedar Ridge Distillery, ALMACO and Marion Public Library.
Estimated cost

Estimated: $8,000–$25,000, typical for Iowa branding projects; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Office
425 Second St. SE, Suite 724 · Cedar Rapids, IA · 52401 · 319-393-7739
FUEL homepage, captured September 28, 2026
fuelbranding.com · homepage on September 28, 2026

Sources fuelbranding.com, designrush.com · LinkedIn ↗

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