FUEL
FUEL is a brand strategy and design agency in downtown Cedar Rapids founded in 2001 by Bill Bollman and John Moes, with seven staff listed on its about page. It describes its focus as brand development and management, covering strategy, identity design, naming, print, packaging, web and environmental design, and its site shows work for Eco Lips, Farmers Hen House, ALMACO, Timpte and Cedar Ridge Distillery. The firm's work has appeared in Graphis, HOW and Communication Arts, per its site. Nobody pays to be ranked.
Why it’s hereA 25-year Cedar Rapids studio built specifically around brand identity, whose co-founder John Moes was inducted into the Advertising Federation of Cedar Rapids Hall of Fame in 2017. Number 7 of the branding agencies in Iowa.
Who leads itJohn Moes, Owner and co-founder.
Estimated: $8,000–$25,000, typical for Iowa branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forEastern Iowa manufacturers, distilleries and public institutions that want brand strategy, identity and packaging from a small branding studio; past clients include Cedar Ridge Distillery, ALMACO and Marion Public Library.
- Based in
- Cedar Rapids, IA
- Founded
- 2001
- Team size
- 1–10 people
- Led by
- John Moes, Owner and co-founder
- Known for
- brand strategy · identity design · naming · packaging · environmental design
- Named clients
- Eco Lips, Farmers Hen House, Don Hummer Trucking, ALMACO, Timpte, Cedar Ridge Distillery, Marion Public Library, Iowa City Municipal Airport
- Best for
- Eastern Iowa manufacturers, distilleries and public institutions that want brand strategy, identity and packaging from a small branding studio; past clients include Cedar Ridge Distillery, ALMACO and Marion Public Library.
- Recognition
- Estimated cost
Estimated: $8,000–$25,000, typical for Iowa branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 425 Second St. SE, Suite 724 · Cedar Rapids, IA · 52401 · 319-393-7739

Sources fuelbranding.com, designrush.com · LinkedIn ↗
Describe the job. One branding agency writes back.
Tell us what you sell, what is not working, and what done looks like. We read it and ask one provider — from this list, or from the publisher’s bench — to contact you within a business day. Asking is free. You do not have to hire them. Nobody else gets what you wrote.